Digital Marketing and Management

Syllabus (1 Month · ~20 sessions · 1 hr each)

Week 1 — Digital Marketing Foundations

• Session 1: Digital marketing overview, channels & funnel
• Session 2: Website basics, landing pages, CTA
• Session 3: Buyer persona & content pillars
• Session 4: Google ecosystem overview (Search, Ads, Analytics)
• Session 5: Practice — define persona & channel mix for a sample brand

Week 2 — SEO Basics

• Session 6: How search works, on-page vs off-page SEO
• Session 7: Keyword research (free tools), search intent
• Session 8: On-page SEO (title, meta, headings, content, images)
• Session 9: Technical SEO basics (speed, mobile, sitemap)
• Session 10: Practice — optimize a sample page

Week 3 — Paid Ads & Social

• Session 11: Google Ads intro — account, campaigns, keywords
• Session 12: Ad copy, quality score, budget basics
• Session 13: Meta (Facebook/Instagram) Ads overview
• Session 14: Social media marketing — content calendar, organic vs paid
• Session 15: Practice — draft a simple campaign plan

Week 4 — Analytics, Email & Project

• Session 16: Google Analytics 4 basics — reports, events
• Session 17: Email marketing intro (list, campaigns, basic metrics)
• Session 18: Reporting & KPIs (CTR, CPC, ROAS, conversion)
• Session 19: Mini project (full basic plan: SEO + 1 ad campaign + social calendar for a brand)
• Session 20: Project presentation, revision & assessment

Outcome: Understand core digital channels, run basic SEO & ad planning, and deliver a simple marketing plan for a brand.